Cutmap
Review campaign briefs and source footage in one clipping workspace.
Cutmap is a concept workspace that keeps campaign rules beside source footage and ranks candidate moments for editor review.
Campaign briefs, long recordings and publishing rules were split across the workflow.
To make a short-form clip, an editor may need to find a campaign, read its brief, locate the source footage, watch a long recording, mark usable moments, check every rule, export, publish and submit.
Cutmap starts with the campaign. Its brief, source media, candidate moments, checks and draft decisions stay together in one workspace.
Editors need the campaign brief in view while deciding which moments are worth developing.
A ranking is only a starting point. The editor still reviews the source material and decides what to keep.
Tools and context split apart
- Campaign rules separated from the footage
- Manual scanning across long source videos
- Compliance remembered instead of surfaced
- Candidate moments compared in different tools
One campaign workspace
- Requirements remain visible during review
- Moments are ranked but never auto-approved
- Checks explain why a moment matches
- Draft and export decisions stay traceable
The workflow narrows a long recording into a short list of moments for review.
Capture the campaign
Paste a campaign card, link or brief and structure its objective, platform, payout model, content rules and source references.
Campaign details in one briefReview the imported brief
The user reviews parsed requirements and corrects anything ambiguous before processing source media.
Reviewed campaign briefIngest source footage
Add or connect files to the campaign they belong to.
Searchable source setRank candidate moments
Show candidate sections with reasons tied to campaign fit, clarity, hook strength and possible compliance issues.
Ranked candidate momentsCreate and check drafts
Move selected moments into a draft queue, review them, then export. Publishing and platform submission remain manual.
Reviewed draftsCampaign checks follow explicit rules. AI suggestions can be wrong, so the editor reviews every result.
Keep the selected clip, the reasons it was suggested and the next action on one screen.
Keep the campaign brief pinned
Requirements stay adjacent to ranked moments.Keeping the rules beside the clip means the user does not need to reopen the brief during review.
Explain the ranking
Show the signals and warnings behind each ranking.Editors can judge whether the ranking makes sense and correct mistakes.
Separate selection from export
Candidate moments enter a draft queue before final output.The user reviews each candidate before export, so an AI-ranked moment is never presented as automatically compliant or ready to publish.
On smaller screens, the workspace becomes a short sequence of focused views.
Desktop keeps campaign context, ranked moments and the active preview side by side. On smaller screens, the user moves from the context summary to the candidate list and then to a focused detail sheet. Every essential action works without hover.
A production version would need official integrations where available, explicit permission handling, reliable file processing, rule-based checks and clear labels for AI-generated recommendations.
The next test is whether ranked suggestions save time without causing editors to overlook better moments.
This concept has not been used in production or evaluated for time savings, ranking accuracy, revenue impact or reliability.
Next, test the campaign review flow with working clippers, observe when rankings help or distract, and use those findings to choose which workflow steps belong in the first release.